News > NEW: Reach Your Real Estate Social Media Audience With Spotlight Reels
NEW: Reach Your Real Estate Social Media Audience With Spotlight Reels
11 July 2025
In today’s competitive real estate market, standing out requires more than just quality listings - it demands creativity, consistency, and content that truly connects with your audience. Easier said than done right? Especially when there is an ever-growing list of competition out there, promoting themselves through TikTok and Instagram reels and getting more personal with their potential clients.
Feeling FOMO about it? We are here to alleviate your worries, with our latest feature that is suited for modern real estate agents to elevate their online presence, reach their intended audience and add to their arsenal of content: Spotlight Reels!
What is a Spotlight Reel?
Made to increase your digital footprint on TikTok, Instagram, Facebook, YouTube Shorts and even LinkedIn or Pinterest, Spotlight Reels are professionally shot and edited 1-minute videos in vertical format, optimised for social media, which includes:
- A walkthrough of your listing, highlighting key features of your property
- Optional on-screen presence of the agent (intro, outro, or full walkthrough)
- Branding overlay with your name, contact details, and profile photo (auto-synced from your RealAgent or Real360 account)
- Light background music, AI-generated voiceover, and on-screen captions
- Stabilised industry-level professional footage, smooth transitions and basic colour correction
The Advantages of Spotlight Reels in Real Estate Marketing
Optimised for Social Media
Short-form video content (like Reels) is favoured by algorithms across Instagram, TikTok, YouTube Shorts and Facebook. If you’ve been on social media today, chances are you’ve been seeing mostly videos appear on your feed or found yourself unintentionally caught up in an endless scroll through reels. Unlike most static posts (outside of some carousel posts), reels are pushed beyond your followers, giving your content the chance to go viral and reach more potential buyers.
Higher Engagement Rates
Video content consistently outperforms photos in terms of likes, shares, comments and saves. Reels are interactive, digestible and more personal, helping potential buyers connect with both the property and the agent.
Build a Personal Brand
When you appear on-screen or add voiceover to your reels, you’re not just showcasing a listing. You’re also branding yourself. That builds trust and recognition, turning casual viewers into potential clients.
Make Your Listings Stand Out
Spotlight Reels aren’t just great for social media; They also give you a competitive edge on property listing platforms like PropertyGuru, iProperty, or your agency’s own website. By embedding a short, professional video walkthrough directly into the listing, you create a more engaging experience that helps buyers visualise the space - leading to longer time spent on your listing, higher interest and more enquiries.
Whether you’re a seasoned agent or just starting to build your online brand, Spotlight Reels offer a smart, simple way to present your listings in a format that today’s homeowners love. Designed to be short, impactful, and shareable, Spotlight Reels make it easy to increase visibility and build your brand across all major platforms.
Spotlight Reels start from only $88 each through RealAgent.
Want to see how a Spotlight Reel is like?
👉 Click here to view some sample reels
🎉 Launch offer: FREE Spotlight Reel with Every Marketing Content Kit
To celebrate our launch of this already high-in-demand feature, we’re offering a FREE Spotlight Reel when you purchase any Marketing Content Kit (<2,000 sqft) for just $188 (U.P. $276) through RealAgent, which includes:
- 360° Virtual Tour
- Professional photoshoot
- Professional landscape walkthrough videoshoot
- Spotlight Reel (vertical video)
Want to get your hands on this promotion? Contact us now to enquire!
Offer valid until 31st July 2025.
Spotlight Reels are also now available on the RealAgent By REA app. Download the RealAgent app on Apple App Store and Google Play Store.
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To know more about our data-driven real estate solutions, contact us here .
*Free Spotlight Reel promotion is only available for current RealAgent subscribers.
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About Us
Leading Asian Real Estate AI Provider
At Real Estate Analytics (REA), we revolutionise the real estate industry with cutting-edge AI technology. Leveraging advanced data science and machine learning, we offer tailored data solutions for real estate professionals and enthusiasts. Our products, including market insights, RealAgent suite (for agents), and RealInsight (for developers, investors, institutional clients), provide end-to-end solutions for informed decision-making. Available across Singapore, Malaysia, Hong Kong, and Australia, our offerings ensure you always stay ahead in the dynamic real estate market.
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